DIGITAL STRATEGY MODULE
Digital strategy for an optimized online presence
Lay the strategic groundwork for a consistent and effective online presence before investing in your website or digital communication.
Digital strategy for freelancers and small, committed businesses
Are you having trouble structuring your communication or talking about your business in a clear and consistent way?
Before launching a website, posting on Instagram, or redesigning your identity, it is essential to know what to say, to whom, how, and why.
With the Digital Strategy module, I help you clarify your positioning, your message and your digital communication strategy (website, networks, newsletter,...).
You leave with a clear direction and a digital strategy that can be activated immediately.
Because communicating without clarity means wasting time and energy for weak, or even counterproductive, results!
Digital Strategy Module
390€
1 month post-workshop support included
Gain a clear understanding of your positioning and digital communication strategy.
The Digital Strategy module helps you lay the foundations for your online presence. Together, we clarify your positioning, your brand identity, your objectives, and the most suitable channels for your digital communication.
This module includes an individual strategic workshop of approximately 2 hours, preceded by an online questionnaire to guide you.
It is designed to provide you with a clear view of:
Your brand identity and what makes your difference
Your positioning and your target audience
Your message and tone of communication
Your priority channels (website, social media, newsletter, etc.)
But also:
A coherent and aligned artistic direction
A personalized and realistic digital action plan
What's included
A 1:1 personalized strategy workshop (2 hours via video conference)
A comprehensive summary document, including:
- A simple graphic charter (palette typography mood board)
- Your key messages and differentiating elements
- Your digital priorities and concrete recommendations
- A usable foundation for your future website or digital communication
A 30-day follow-up: minor adjustments, clarification questions, and post-workshop support included.
This module is for you if:
You have trouble formulating your position
Your online presence lacks consistency or impact
You are in a phase of transition, launch, or realignment
You want human, structured and clear support
you are looking for a solid foundation before creating or redesigning your website
Why invest in your digital strategy?
Alignment and consistency
A well-defined digital strategy ensures that all your communications and marketing initiatives work together, in the same direction, thus reinforcing your overall message.
Resource optimization
By identifying the most relevant channels and tactics for your business, you focus your efforts and budget where they will have the most impact.
A genuine connection with your audience
A human-centered digital strategy allows you to create authentic connections with your potential customers, and transform your visitors into loyal customers.
Competitive differentiation
In a saturated market, a clear digital strategy helps you stand out and effectively communicate your unique value.
Frequently Asked Questions
Frequently Asked Questions about the Digital Strategy Module
Do I really need a digital strategy if I already have a website?
A website without a strategy is like a business without a business plan... Your digital strategy guides the evolution of your website and all your online communications to achieve your business objectives. It transforms your site from a simple showcase into an effective conversion tool.
How does this service differ from a simple marketing consultation?
My approach is collaborative and personalized. I don't impose generic solutions: we work together to develop a digital strategy that authentically reflects your business or brand and precisely meets your specific needs. Furthermore, I provide you with concrete elements (brand guidelines, action plan) that you can implement immediately.
How long does it take to see results after implementing the strategy?
The initial results (improved visual consistency, clearer messaging) are immediate. The effects on your traffic and conversions may take 1 to 3 months, depending on your industry and the current state of your online presence. I prioritize sustainable strategies over short-term solutions.
Is this service suitable for all types of businesses?
This service is particularly suited to sole traders, freelancers, micro-businesses, and SMEs who want to professionalize their online presence. Whether you're starting your business or looking to optimize an existing one, my approach adapts to your specific situation and industry.
What happens after the workshop and the delivery of the deliverables?
You'll benefit from a 30-day follow-up period to ask questions and refine your understanding of the recommendations. If you wish to continue working together, I also offer website creation, optimization, and redesign services, as well as monthly support to implement the strategy we've developed together.
How can I prepare myself to get the most out of the workshop?
To optimize our session, I will ask you to think beforehand about your business objectives, identify your main competitors, and gather examples you admire (from your sector or elsewhere) using a questionnaire. The more prepared you are, the more effective the workshop will be.
MORE SERVICES
Website creation, optimization and redesign
Once your digital strategy is redefined, the Creation Package will guide you in designing a custom website tailored to your needs. Also discover the Optimization Package to maximize the impact of your existing site and the Redesign Package for a completely revamped design and structure.
Creation Package
Create your custom website when you're starting from scratch.
Redesign Package
Give new life to an existing website that no longer suits your needs.
Ready to lay a solid foundation for your online presence?
Your digital strategy is the foundation of your entire online ecosystem. Investing in this strategic step guarantees the relevance and effectiveness of all your future marketing efforts.
